International Journal of Business Dynamics and Management
The Effect of Flexibility on Service Delivery in Private Universities Offering Open and Distance Learning in the Kampala Metropolitan Area, Uganda
Ronald Mbago, Chris U A Ukaidi, Friday Ogbu Edeh, Evelyn Ugonna Ukaidi, Mugume Tom
Volume: 2 | Issue: 1 | Pages: 76-85 | Published: July 2026
Abstract
Private universities offering Open and Distance Learning (ODL) in Uganda face persistent complaints of rigid administrative procedures, delayed academic support, and slow responsiveness to student needs, yet the role of organisational flexibility in shaping service delivery in this setting remains empirically underexamined. This study addressed that gap by examining the effect of flexibility on service delivery in private universities offering ODL in the Kampala Metropolitan Area, Uganda. A pragmatic paradigm guided a sequential explanatory mixed-methods design: quantitative data were collected from 283 academic staff across five private chartered universities using a structured, Likert-scale questionnaire, and this was followed by qualitative data from 10 purposively selected key informants (five administrators and five IT specialists) through in-depth interviews. Quantitative data were analysed using hierarchical multiple regression, while qualitative data were analysed thematically to complement and explain the quantitative results. Flexibility was found to have a statistically significant, positive effect on service delivery (β = 0.685, p < 0.01), explaining 48.7% of the variance in service delivery after accounting for staff demographic characteristics. Qualitative findings corroborated this result, identifying flexible working arrangements, open communication, and staff empowerment as key mechanisms linking flexibility to improved service outcomes, while inadequate training, structural rigidity, and weak internal coordination emerged as the main constraints. The study concludes that flexibility is a critical organisational capability for ODL service delivery and recommends that private universities invest in staff development, adopt flexible institutional policies, and support adaptive teaching practices. The findings extend empirical evidence on organisational flexibility to Uganda's ODL sector and offer practical guidance for higher education managers seeking to improve responsiveness. Future research could examine the role of digital infrastructure in enabling flexibility or compare flexibility-service delivery relationships between public and private universities.
FlexibilityService DeliveryPrivate UniversitiesOpen and Distance LearningKampala Metropolitan AreaUganda