The Study investigates the sociocultural and linguistic factors that inform the choice of morphologically analyzable Ghanaian Ntcham personal names. Ntcham is the language of the Bassari, an ethnic group predominantly living in the northern part of Ghana. These are Ntcham’s personal names, whose meanings can be accounted for morphologically because they are composed of separable meaningful morphemes. Drawing on the Item-and-Arrangement model, the study adopts a qualitative approach using data from questionnaires, school records, and native speaker intuition. The study establishes that factors such as the economic situation in the family, infertility, infant mortality, how one is treated by the family or community members, mistakes or wrong decisions in life, unsuccessful life situation and health condition in the family inform the choice of the names. The study argues that Ntcham personal names function as linguistic expressions of identity, social experience, and cultural worldview, thereby contributing to broader discussions in African anthroponomy. The study is qualitative in nature and uses both primary and secondary data. The findings of the paper enrich the already exiting literature on personal names in Ghana and in Africa in general.