Online shopping has emerged as one of the fastest-growing sectors in India due to the rapid development of internet technology, digital payment systems, and e-commerce platforms. The increasing use of smartphones and easy internet accessibility has significantly changed consumer purchasing behaviour and shopping preferences. This study focuses on consumer attitudes towards online shopping in India and provides an overview of its growth, benefits, challenges, and future prospects. Online shopping refers to the process of purchasing goods and services through internet-based platforms such as Amazon, Flipkart, Meesho, and other e-commerce websites. Consumers can conveniently compare products, prices, reviews, and features from home, saving time and effort. The study highlights the major factors influencing online shopping behaviour, including convenience, price discounts, product variety, secure payment methods, doorstep delivery, and customer reviews. It also examines the merits and demerits of online shopping. Major advantages include wider product availability, lower prices, easier comparison, and 24-hour accessibility. However, issues such as delayed delivery, fraudulent activities, lack of physical inspection, and concerns regarding product quality continue to affect customer satisfaction. The paper further discusses the rapid growth of e-commerce in India and the changing trends in consumer buying behaviour. The expansion of digital marketing strategies and online retail services has increased customer awareness and participation in online shopping activities. The future of online shopping in India appears highly promising, driven by technological advancements, improved logistics, and growing consumer trust in digital transactions. This study concludes that online shopping has transformed the traditional retail system, creating new opportunities for both consumers and businesses. It also emphasizes the importance of improving service quality, cybersecurity, and customer satisfaction to ensure sustainable growth in the Indian e-commerce sector.