Journalists around the world face serious safety challenges in the course of doing their job. As such, they have to device means in ensuring they are safe prior, during and after every dangerous assignment. Therefore, this study identified and examined the safety routine measures that journalists adopt in covering Boko Haram insurgency in the North East, It also sought to know whether these safety routine measures work effectively. In achieving these objectives, qualitative research approach was used in generating valuable data; In-depth Interview (IDI) and focus group discussion (FGD) were selected as the research method for gathering relevant information. A sample size of 41 participants was drawn using purposive sampling technique. The research was guided by the Protection motivation and the Risk compensation theories. Thematic analysis was used in analysing data generated. The study found out that journalists’ who cover Boko Haram insurgency in the North East adopt various local and international best safety practices laid down for journalists covering dangerous assignments. It also revealed that the safety routine measures adopted by journalists prior to field work reduced risk and improved safety. The research concludes that the issue of safety and protection of journalists in Nigeria must be given due attention. The study further recommends that, Safety and protection of journalists should be made part of journalists’ employment contract, there should be a national protection and safety protocol curriculum and training for journalists